Sales and marketing departments, as recently as 2016, believed that the entire point behind digital marketing was nurturing consumer marketers, B2C. They thought nurturing a prospect through the process of awareness, consideration, etc., was exclusive to B2C marketing. Were they correct?
Topics: Client Nurture
Loyal customers keep your revenue flowing. They spend 67 percent more than occasional customers. Focusing on repeat business is a necessity.
More than half of all small business owners say that having a direct relationship with their customer is what drives loyalty. They know what they’re talking about! Relationships inspire customers to purchase over and over again.
Here are 5 ways to increase customer loyalty in your business:
Topics: Client Nurture
We hate losing customers! Working with an active customer is at least 6x less expensive than finding new ones! Winning back hearts and minds of those who have dropped off, is incredibly valuable.
Yes. It takes a calculated marketing plan to move ex-customers back into an active role. It’s challenging to develop the best win-back strategy, but well worth the effort. Acquiring a new customer is super expensive and quite the journey from attraction through to
Topics: Client Nurture
