Martini-Vispak Promo Blog

David Puterman | Founder and CEO

David Puterman | Founder and CEO
David lives in Montreal, Canada. He flexed his entrepreneurial muscles immediately after graduating college. He started a successful residential B2C, which he sold after a few years and founded Martini Promotions. Almost 20-years later he merged Martini Promotions with Vispak Inc, and continues growing his vision. David travels Asia, is growing a big family, and loves what he does.
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Recent Posts

Marketing Things NOT to do during COVID-19

Posted by David Puterman | Founder and CEO on 21-Apr-2020 3:54:07 PM

The pandemic has changed everything! From our homes to our businesses, nothing has remained unaffected. Marketing has changed as well in that it has grown in importance. We are all navigating new communication and messaging tools, like ZOOM, plus the way we reach out through social media channels. As always, context matters! For brands to be seen as well-respected and valuable, informed and sensitive communication is key. 

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Topics: Current Events

Covid19 vs China as the world’s manufacturer

Posted by David Puterman | Founder and CEO on 3-Apr-2020 3:56:33 PM

Will Covid19 eliminate China as the world’s manufacturing center?

To say that the pandemic has had far-reaching effects is an understatement. It extends across people, across the globe and across many industries we rely on. From pharmaceuticals, transportation, food, clothing, events, and entertainment beverage and retail, virtually no industry can escape unscathed from this economic threat. The impact of the coronavirus on shipping all these products from China has exposed just how heavily the world relies on Chinese manufacturing.

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Topics: Current Events

Growing Promotional Product Sales Top 10

Posted by David Puterman | Founder and CEO on 30-Oct-2019 3:52:45 PM

 

Whether you’ve been around the promotional products industry for generations or are just starting out, refining and updating sales and marketing is foundational. A lot has happened in the last 5 years. We’ve asked other suppliers and our distributors for their industry best-selling practices, so we’re here to share!

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Topics: sales, growing sales, top 10

5 Advantages to Keeping Production Local

Posted by David Puterman | Founder and CEO on 4-Jul-2019 2:49:32 PM

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Topics: Buy Local

Increase Promo Sales | Understanding Digital Marketing

Posted by David Puterman | Founder and CEO on 27-May-2019 4:50:51 PM

 

Sales and marketing departments, as recently as 2016, believed that the entire point behind digital marketing was nurturing consumer marketers, B2C. They thought nurturing a prospect through the process of awareness, consideration, etc., was exclusive to B2C marketing. Were they correct?

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Topics: Client Nurture

5 Ways to Increase Customer Loyalty

Posted by David Puterman | Founder and CEO on 16-May-2019 2:39:58 PM

 

 

Loyal customers keep your revenue flowing. They spend 67 percent more than occasional customers. Focusing on repeat business is a necessity.

More than half of all small business owners say that having a direct relationship with their customer is what drives loyalty. They know what they’re talking about! Relationships inspire customers to purchase over and over again.

Here are 5 ways to increase customer loyalty in your business:

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Topics: Client Nurture

Customer Win-Back Strategies For The Promotional Product Industry

Posted by David Puterman | Founder and CEO on 18-Apr-2019 10:56:35 AM

 

We hate losing customers! Working with an active customer is at least 6x less expensive than finding new ones! Winning back hearts and minds of those who have dropped off, is incredibly valuable.

Is there a Win-Back Strategy?

Yes. It takes a calculated marketing plan to move ex-customers back into an active role. It’s challenging to develop the best win-back strategy, but well worth the effort. Acquiring a new customer is super expensive and quite the journey from attraction through to

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Topics: Client Nurture

Empowering Your Promotions!

Seventy dedicated office and factory team members work hard staying on top of our made-local and import production. Just-in-time event-based delivery is the cornerstone of our business and the key to our success. Look to Martini-Vispak for innovative promotional products and informative business and branding strategies.

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