The pandemic has changed everything! From our homes to our businesses, nothing has remained unaffected. Marketing has changed as well in that it has grown in importance. We are all navigating new communication and messaging tools, like ZOOM, plus the way we reach out through social media channels. As always, context matters! For brands to be seen as well-respected and valuable, informed and sensitive communication is key.
Topics: Current Events
To say that the pandemic has had far-reaching effects is an understatement. It extends across people, across the globe and across many industries we rely on. From pharmaceuticals, transportation, food, clothing, events, and entertainment beverage and retail, virtually no industry can escape unscathed from this economic threat. The impact of the coronavirus on shipping all these products from China has exposed just how heavily the world relies on Chinese manufacturing.
Topics: Current Events
Whether you’ve been around the promotional products industry for generations or are just starting out, refining and updating sales and marketing is foundational. A lot has happened in the last 5 years. We’ve asked other suppliers and our distributors for their industry best-selling practices, so we’re here to share!
Topics: sales, growing sales, top 10
Sales and marketing departments, as recently as 2016, believed that the entire point behind digital marketing was nurturing consumer marketers, B2C. They thought nurturing a prospect through the process of awareness, consideration, etc., was exclusive to B2C marketing. Were they correct?
Topics: Client Nurture
Loyal customers keep your revenue flowing. They spend 67 percent more than occasional customers. Focusing on repeat business is a necessity.
More than half of all small business owners say that having a direct relationship with their customer is what drives loyalty. They know what they’re talking about! Relationships inspire customers to purchase over and over again.
Here are 5 ways to increase customer loyalty in your business:
Topics: Client Nurture
We hate losing customers! Working with an active customer is at least 6x less expensive than finding new ones! Winning back hearts and minds of those who have dropped off, is incredibly valuable.
Yes. It takes a calculated marketing plan to move ex-customers back into an active role. It’s challenging to develop the best win-back strategy, but well worth the effort. Acquiring a new customer is super expensive and quite the journey from attraction through to
Topics: Client Nurture
